YB2C Live is Here!!!

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I am very excited to announce that the debut broadcast of my new radio show, YB2C Live, is scheduled for tomorrow from 8am – 9am ET!!! “YB2C” is the acronym for “Your Business Your Brand Creatively” one of my three creative freelance businesses. We can be heard on WCHB “NewsTalk” 1200 AM on your radio dial, located in Detroit Michigan, which my headquarters is also located. Each show will be recorded, and a link and a transcription of the show, as well as a podcast will be available a few business days after the broadcast date.

My husband, Keith Owens, is my business partner as well as the Senior Editor of the Michigan Chronicle, one of the oldest Black-owned newspapers in the country. Keith will be my occasional co-host on the show, and he will be broadcasting with me for during the first two shows in October, and then one or two times every subsequent month.

The YB2C Live Radio Show will focus on entrepreneurship, including freelancing, here in the City of Detroit and around the United States and the world. The topic of our first two shows, October 1 and October 8, will be on the history of entrepreneurship in Detroit.

There will be an opportunity for our listeners to call in during the show. Write this number down: (313) 259-2000, the WCHB call in number. We’d love to hear your questions and comments! You can also leave questions and/or comments on our Facebook page or via the contact page on the YB2C System website.

We are also looking for weekly guests, for weekly advertisers, and for sponsors for the YB2C Live show. If you are interested in finding out more information about becoming a guest, an advertiser, or a sponsor of our show, please fill out the contact form and one of the members of the YB2C Live Broadcast team will get in touch with you.

Mark Your Calendars! Set Your Alarms! Saturday, October 1, 2016, at 8am Eastern Time: WCHB 1200.

The YB2C Live Show!

Posted by Ivan  |  0 Comment  |  in branding, Freelance Business, marketing

Abundance or Scarcity: What is YOUR Mindset?

Abundance vs ScarcityAs a former English teacher, I love definitions. Abundance can be defined as “…extremely plentiful or overflowing fullness,” while scarcity often means insufficiency or shortness of supply. As freelancers, when we are growing our businesses, it is important for us to realize the difference in these two words and to be confident in knowing that how we view our work is how results eventually manifest themselves.

While it may seem a little “New Age” or “woo-woo” to believe that what you think about you bring about, I have found that belief in abundance manifests abundance as I have grown from one business to three companies over the past eight years. When I started my first business, Writing It Right For You, focusing on providing writing and editing services for individuals and small businesses, I did not even think about the very real fact that July 2008 was right in the middle of the Great Recession. If all I thought about when I started out was that the economy was in the dumps and no one had any money so I’d never find any clients, that is exactly what would have happened. It was easy to have a scarcity mindset during bad economic times, but I instead focused on my goals and especially on what activities I needed to complete each day to reach my goals. It wasn’t always easy—nothing of value ever is—but I reached the goals I set and achieved more than I even imagined possible.

Yes, there are the realities of life, and being a freelancer and a business owner is very hard work. There really is no such thing as “If you build it they will come…,” it will take much, much more than that. But success for you and your business starts with believing that you will be successful and setting up your thinking processes and your mindset to produce the abundance you seek.

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What are you thinking about as you start each day and look at your numbers? Are you willing to look for the opportunities that are out there, or are you staying in your safe space? Are you stating your goals in the present tense as if you have already achieved them? Do you realize that just because other people have succeeded it does not follow that you must fail? Are you giving now so that you may receive later?

Through my company Your Business Your Brand Creatively, I work with freelancers, creative professionals, and small business owners to grow their businesses through branding and marketing activities. If you would like to learn how to work with an abundance mindset and remove yourself from the endless loop of scarcity thinking, contact us. We would love to work with you.

Posted by Pamela Hilliard Owens  |  0 Comment  |  in branding, Freelance Business, freelancing, marketing

Five Ways to Distinguish Your Logo from Your Brand

Many creative professionals delay marketing their art and services because they do not have what they believe to be their “perfect” logo. It is a very common misperception to confuse the logo with the brand. A logo is a design, a pictorial image and the visual identity of your business. But your brand is much more than your logo; your brand tells the story of your unique relationship with your clients and customers. Before thinking about the design of your logo, it is important to figure out your your brand and what it means to prospects, clients, and the general public. Think about those relationships are they are now, not how you would like them to be in the future.

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Here are five elements to ask yourself as you begin to figure out your brand:

How can I describe my creative business in one sentence?
How can I describe my ideal client or customer?
What attracts my ideal client or customer to me and to my business?
What is my UPS–unique positioning statement?
How can I describe the experience of your client when working with you–positive and negative experiences?

Believe it or not, you can and you should start marketing your creative business in a professional way before your perfect logo is designed. In time, your visual identity will represent what your creative business actually is, and that visual will most likely change over your first few years in business. The best use of your resources should first be targeted on building your business, and spending time on marketing activities and perfecting your craft. Do not let designing a “logo” hold you back from more important task of building a creative business.

If you are a freelancer or small business owner who would like to work with me to start, grow, and maintain an actual business model, feel free to contact me. I would love to talk to you.

Posted by Pamela Hilliard Owens  |  0 Comment  |  in branding, freelancing, ideas, marketing

Does Your Business Have Clients or Customers?

ComputerManQuestionMarkAre the people who purchase your products or services your clients or your customers? Is there a difference between the two? While it may not seem so, the difference lies in the type of product or service, and especially in the kind of relationship developed between you and the purchaser.

Both clients and customers are persons who purchases products or services, but a customer is traditionally considered a person who only purchases goods or services from another person or company. A “customer” can also be called a “buyer” or a “patron”, and the term implies a short-term, one-time, and primarily economic relationship. The company that sells the product or service is primarily focused on “selling” an item, and also on obtaining as many different customers and selling as many individual items as possible in a period of time.

A “client” on the other hand, is generally understood to be not only a person who purchases good or services, but additionally engages and employs the professional advice and knowledge of another person. Having a client, as opposed to a customer, also implies a long-term, and often protective and loyal relationship, not just a “sale”. While businesses that primarily sell products want repeat customers, businesses that sell services generally want the same client to realize longer-term benefits and a longer and more personalized relationship.

Client or Customer? Your creative business can have either or both. If your business is primarily a services company, you have clients. If your business is primarily a retail company, you have customers. Both are important and both are needed by a business; one is not “better” than the other; they are just different.

Your Business Your Brand Creatively (“YB2C”) helps creative professionals turn their art into a business; specializing in branding and marketing training and consulting. We would love to work with you. Please contact us here.

Posted by Pamela Hilliard Owens  |  0 Comment  |  in branding, consulting, ideas, marketing

Branding: What is it really about?

Graphic Credit: Nigel Temple

Graphic Credit: Nigel Temple

 

“Branding.” You’ve heard that phrase repeatedly as you plan, develop, and grow your creative or professional services business, but what does branding it mean, and how can you begin to brand yourself and your business to stand out from everyone else?

The most important thing to remember is that your prospects and clients aren’t thinking about you so much, but about what you can do for them. I’ve seen many websites and other informational materials from people and companies that talk about themselves, instead of what they can do for the client.

Speaking of “the client”, do you really know who your client is? Really? Taking the time to think about and define—in writing—your ideal client or customer will go a long way in helping you to define your brand from the point of view of your ideal client.

Many people mistakenly think that their “brand” is their logo, and try to develop their logo first, before they’ve done the hard work of finding out what differentiates them from their competitors and then defining their ideal client/customer. Actually, it is the other way around. Differentiate yourself and define your client first—in writing, and then have your logo—the visual—designed based on that information.

Next is your positioning statement. What are your values? Where are you in your market and what is unique about you and your business? When you understand where you are now, you should next clearly communicate (to yourself and to your prospects and clients) where you want to be in the near and far future. Where are you now and where are you going? 

[Tweet “Your Brand: What are your values? What makes you unique? http://yb2csystem.com”]

Now that you have grounded yourself in “knowing” yourself , your business, and your clients/customers, it’s time to work on your messaging. Your core message always stays the same, but from there, messages for different audiences for your business change depending on the target. 

We will talk about that in a future post.

Pamela Hilliard Owens is the founder and CEO of three separate, but related writing, editing, and marketing businesses: Writing It Right For You for business writing, editing, marketing, and social media (WIRFY: http://writingitrightforyou.com), Detroit Ink Publishing for ghostwriting, manuscript preparation, and book publishing (DIP: http://detroitinkpublishing.com), and Your Business Your Brand Creatively for branding and marketing training and consulting for creative professionals (YB2C: http://yb2csystem.com). To find out more and schedule a free 30-minute consultation, please visit any of the websites and fill out the respective contact form. I look forward to hearing from you, and especially I look forward to working with you to help you to achieve your communication goals.

Posted by Pamela Hilliard Owens  |  0 Comment  |  in branding, consulting, ideas