YB2C Live Radio Show on Hiatus Until January 2017

 

iphone_slide1YB2C Live is a new radio show that I debuted just six weeks ago on October 1, 2016. The purpose of YB2C Live is to focus on the issues unique to freelancing and entrepreneurship, especially in Detroit Michigan, with topical weekly shows and interesting guests, both of which add value to the show.

YB2C Live has been hosted on radio station WCHB NewsTalk Radio 1200 AM since its inception, but I am putting the radio show on hiatus starting today and throughout the remainder of 2016. YB2C Live will return in January 2017.

As you may know, YB2C Live is an extension of my 3rd company, Your Business Your Brand Creatively, through which I offer training, branding, marketing, and web design and maintenance services to freelancers, creative and other solo professionals, and very small business owners.

I also have two other businesses: Writing It Right For You (writing and editing for individuals and businesses) and Detroit Ink Publishing (editing, manuscript preparation, and self-publishing). My schedule as a local and national speaker on freelancing and entrepreneurship is also growing, and I am an Evernote Certified Consultant, working with individuals and businesses on effectively integrating the Evernote app into their workflows. Yes, I have a lot going on…Wow!

There are two main reasons why I had to put the radio show on hiatus:

1. Due to scheduled and unscheduled family obligations (including a death in our family), I must re-focus my time throughout the remainder of 2016 in order to balance all of my personal and professional obligations.
2. I am also going to use this time to examine and re-assess the current business model with the WCHB radio show as it relates to YB2C Live as a radio show. Many entrepreneurs understand that business models, which exist to generate revenue for the company and to provide the operational factors that are the foundation of the business, may need to change for several reasons.

YB2C Live will be back in full force in January 2017. Between now and then, there may be some tweaks and changes leading up to the new year—I will keep you posted. So that you stay informed, make sure to:

• “Like” the YB2C Live Facebook Page and
• Follow us on Twitter @yb2c_system

Watch this space! Great things coming in 2017! We love having you with us on this journey!

Posted by Pamela Hilliard Owens  |  0 Comment  |  in freelancing, marketing, YB2C Live

YB2C Live is Here!!!

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I am very excited to announce that the debut broadcast of my new radio show, YB2C Live, is scheduled for tomorrow from 8am – 9am ET!!! “YB2C” is the acronym for “Your Business Your Brand Creatively” one of my three creative freelance businesses. We can be heard on WCHB “NewsTalk” 1200 AM on your radio dial, located in Detroit Michigan, which my headquarters is also located. Each show will be recorded, and a link and a transcription of the show, as well as a podcast will be available a few business days after the broadcast date.

My husband, Keith Owens, is my business partner as well as the Senior Editor of the Michigan Chronicle, one of the oldest Black-owned newspapers in the country. Keith will be my occasional co-host on the show, and he will be broadcasting with me for during the first two shows in October, and then one or two times every subsequent month.

The YB2C Live Radio Show will focus on entrepreneurship, including freelancing, here in the City of Detroit and around the United States and the world. The topic of our first two shows, October 1 and October 8, will be on the history of entrepreneurship in Detroit.

There will be an opportunity for our listeners to call in during the show. Write this number down: (313) 259-2000, the WCHB call in number. We’d love to hear your questions and comments! You can also leave questions and/or comments on our Facebook page or via the contact page on the YB2C System website.

We are also looking for weekly guests, for weekly advertisers, and for sponsors for the YB2C Live show. If you are interested in finding out more information about becoming a guest, an advertiser, or a sponsor of our show, please fill out the contact form and one of the members of the YB2C Live Broadcast team will get in touch with you.

Mark Your Calendars! Set Your Alarms! Saturday, October 1, 2016, at 8am Eastern Time: WCHB 1200.

The YB2C Live Show!

Posted by Ivan  |  0 Comment  |  in branding, Freelance Business, marketing

Abundance or Scarcity: What is YOUR Mindset?

Abundance vs ScarcityAs a former English teacher, I love definitions. Abundance can be defined as “…extremely plentiful or overflowing fullness,” while scarcity often means insufficiency or shortness of supply. As freelancers, when we are growing our businesses, it is important for us to realize the difference in these two words and to be confident in knowing that how we view our work is how results eventually manifest themselves.

While it may seem a little “New Age” or “woo-woo” to believe that what you think about you bring about, I have found that belief in abundance manifests abundance as I have grown from one business to three companies over the past eight years. When I started my first business, Writing It Right For You, focusing on providing writing and editing services for individuals and small businesses, I did not even think about the very real fact that July 2008 was right in the middle of the Great Recession. If all I thought about when I started out was that the economy was in the dumps and no one had any money so I’d never find any clients, that is exactly what would have happened. It was easy to have a scarcity mindset during bad economic times, but I instead focused on my goals and especially on what activities I needed to complete each day to reach my goals. It wasn’t always easy—nothing of value ever is—but I reached the goals I set and achieved more than I even imagined possible.

Yes, there are the realities of life, and being a freelancer and a business owner is very hard work. There really is no such thing as “If you build it they will come…,” it will take much, much more than that. But success for you and your business starts with believing that you will be successful and setting up your thinking processes and your mindset to produce the abundance you seek.

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What are you thinking about as you start each day and look at your numbers? Are you willing to look for the opportunities that are out there, or are you staying in your safe space? Are you stating your goals in the present tense as if you have already achieved them? Do you realize that just because other people have succeeded it does not follow that you must fail? Are you giving now so that you may receive later?

Through my company Your Business Your Brand Creatively, I work with freelancers, creative professionals, and small business owners to grow their businesses through branding and marketing activities. If you would like to learn how to work with an abundance mindset and remove yourself from the endless loop of scarcity thinking, contact us. We would love to work with you.

Posted by Pamela Hilliard Owens  |  0 Comment  |  in branding, Freelance Business, freelancing, marketing

Bring a Gusher to your Marketing by Priming the Pump

Priming-The-Pump-normal_primingMarketing your business is one of the most important things you should focus on. A good marketing strategy can have a great impact on the success or failure of your business or product. All businesses, including the smaller ones, put a huge effort in making their brands attractive and position themselves in the market. However, bigger firms that are already well positioned can afford to invest much more money in their marketing strategy than smaller businesses and start-ups. These smaller businesses usually work with a limited budget and often with a less-experienced staff.

However, there are a few “tricks” or secrets that can greatly help your business’s marketing strategy. Here are some of them:

1)   Take care of your customers: They are the ones that will judge whether you met their expectations or not.

You may offer an amazing product or service, but in the end, it is not enough to have a “build it and they will come” approach. Your customers and clients have to feel special and unique and they should always have a 100% positive experience with your company. If this happens, they will refer and recommend your business to others. Don’t underestimate the power of having a close relationship with them. Talking and interacting with your customers and clients often ensures they feel important and also allows you to get first-hand feedback from their own experiences. Nurturing these long-term customers is equally important as gaining new sales.

3002416927_de32fbe3c42)   Sharing great free content on your social media channels: Some of the most successful influencers dedicate some of their time to choose and share relevant articles that will be useful for others.

Instead of trying to promote your business in an old fashion sales-oriented way, try to also bring attention to your social media accounts by putting something of interest on the table. Whether it is a great article that you find useful or sharing some of your knowledge in a short video tutorial or webinar, your followers will be more engaged. Blogs are another great way to connect with potential customers, plus they may share your posts on their social media channels enhancing your presence in the market.

3)   Don’t go “all-in” without testing first: testing and experimenting your marketing strategies can save you money.

Try to find areas where you won’t appear as a novice or where other new competitors are weak, so that you can study ways to overcome challenges in the future and gain some experience in the market. You can study what your competitors are up to and learn from their mistakes as well as from your own.

4)   Have a good and solid online presence: Invest in a professional looking website; one that provides potential customers and clients with all of the information they need about your product or service.

Most people look up for information on the Internet, so your website is most likely the first impression you make on the customer. Studies show that up to 81% of potential customers will research products and services online before they decide to pay a visit to your store or office. So ramp up your website, make it user-friendly, and make sure your site looks great on mobile devices as well.

Let the experts at the YB2C help you manage your marketing activities more effectively and efficiently. Visit our contact page here. We would love to discuss marketing possibilities with you.

What are you doing to “prime the pump” with your online and offline marketing efforts? Let us know in the comments.

Posted by Ivan  |  0 Comment  |  in Freelance Business, freelancing, ideas, marketing

Five Ways to Distinguish Your Logo from Your Brand

Many creative professionals delay marketing their art and services because they do not have what they believe to be their “perfect” logo. It is a very common misperception to confuse the logo with the brand. A logo is a design, a pictorial image and the visual identity of your business. But your brand is much more than your logo; your brand tells the story of your unique relationship with your clients and customers. Before thinking about the design of your logo, it is important to figure out your your brand and what it means to prospects, clients, and the general public. Think about those relationships are they are now, not how you would like them to be in the future.

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Here are five elements to ask yourself as you begin to figure out your brand:

How can I describe my creative business in one sentence?
How can I describe my ideal client or customer?
What attracts my ideal client or customer to me and to my business?
What is my UPS–unique positioning statement?
How can I describe the experience of your client when working with you–positive and negative experiences?

Believe it or not, you can and you should start marketing your creative business in a professional way before your perfect logo is designed. In time, your visual identity will represent what your creative business actually is, and that visual will most likely change over your first few years in business. The best use of your resources should first be targeted on building your business, and spending time on marketing activities and perfecting your craft. Do not let designing a “logo” hold you back from more important task of building a creative business.

If you are a freelancer or small business owner who would like to work with me to start, grow, and maintain an actual business model, feel free to contact me. I would love to talk to you.

Posted by Pamela Hilliard Owens  |  0 Comment  |  in branding, freelancing, ideas, marketing